RESUME

Hi there, my name is Emily Biffinger.

As a seasoned marketing leader with a solid eight-year track record, I specialize in crafting and executing campaigns that not only drive sales and spur business growth but also enhance brand visibility. My expertise lies in rebranding and digital strategies, coupled with a strong leadership ability to guide teams beyond their targets. Renowned for developing revenue-generating campaigns that merge creative flair with analytical insights, I excel at engaging diverse audiences and achieving quantifiable outcomes. With a deep passion for storytelling and community involvement, I am eager to contribute innovative and impactful marketing strategies to a progressive organization.

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DIRECTOR OF MARKETING

ORCHARD MED SPA: Dec 2023 - Present

As the Marketing Director, I combine my leadership, creativity, and data-driven decision-making to align marketing initiatives with Orchard's tangible business goals including a dramatic increase in new clients, significant boost in package and product sales, and exceeding specific sales growth KPI targets while supporting all of the sales and business operations teams.

Strategic Branding & Marketing: Successfully rebranded Orchard Med Spa within five months, including new branding guidelines, website restructuring, and a marketing calendar.
Digital Campaign Management: Directed multi-channel campaigns across social media, email, SEO, and PPC, achieving measurable KPIs and boosting customer engagement.
Sales Growth & Leadership: Increased average client spending by 2.5x month-over-month and achieved a 33.2% sales growth in six months by designing effective sales strategies and leading the team.
Event Planning & Community Engagement: Organized high-impact events and partnered with local businesses to enhance brand visibility and foster community connections.
Team Development: Managed a collaborative marketing team, providing training to stay current with industry trends. As well as consistent and insightful training to the sales team.
Content Creation: Oversaw content development for blogs, social media, and newsletters, ensuring alignment with brand voice and value-driven messaging.

References:

Jen Delange, Business Operations Manager: (303) 435-4571
Julianna Dean, Spa & Patient Care Coordinator: (303) 717-5712

MEDIA SPECIALIST

Media Minefield: Aug 2022- Dec 2023

Created and executed unique social media strategies focusing on engaging content and consistent messaging.
Stayed abreast of trends and platform updates to innovate the Positive Online Presence℠ service.
Collaborated on earned media driven by the Newsability® process, securing over 100 media placements weekly.
Assisted executives and brands in advancing their message through strategic social media and thought leadership.
Managed digital advertising strategies to increase brand awareness and drive leads.
Provided crisis communication support, including PR crisis training and plan development.

References:

Supervisor: Erick Garcia | (612) 275-7752

Reason for Leaving: Relocated from Minneapolis, MN to Castle Rock, CO to help take care of my family.

MARKETING CONTENT CREATOR

Wild Coffee Marketing: June 2020 - Aug 2022

Created and scheduled marketing content, collaborating with the team for efficient strategies.
Produced multimedia content, including a video for Drew Brees’ Stretch Zone ad campaign.
Developed diverse marketing ideas across industries such as bridal, finance, cryptocurrency, and marine services.
Managed social media, press releases, photography, videography, and audience engagement content.

COMMUNICATIONS COORDINATOR

Habitat for Humanity of Metro Denver: Nov 2018 - June 2020

Generated content through storytelling, writing, and photo/video production.
Managed media relations to strengthen brand awareness and generate community support.
Collaborated on a communications and development team to enhance organizational visibility.

Supervisor: Robyn Burns | (720) 496-2712

Reason for Leaving: The position was terminated due to COVID-19 layoffs.

MULTI MEDIA JOURNALIST

CTV 11 News: AUGUST 2016 - May 2018

Reported news for the Fort Collins region and Colorado State University.
Served as Social Media Coordinator and News Producer for Rocky Mountain
Student Media.
Responsibilities included scriptwriting, filming, video editing, and managing a team
of eight students.

Supervisor: Grace Reader | (303) 880-6304

DIRECTOR OF COMMUNICATIONS

Vets4Life: OCTOBER 2016 - 2020

Manage internal and external communications, social media accounts, and event coordination.
Served on the board of directors, contributing to organizational strategy and outreach efforts.

EDUCATION

COLORADO STATE UNIVERSITY

Fort Collins, CO

Bachelor of Arts: Journalism & Technical Media Communications

Minor: Film & Production, Pre-Law & Music Theory

GPA: 3.83

SKILLS

Marketing & Strategy

Social Media Engagement: Expertise in building and nurturing online communities to enhance brand loyalty and customer interaction.

SEO Optimization: Advanced skills in SEO tactics to increase organic search rankings and drive traffic.

Campaign Management: Proficient in designing and overseeing marketing campaigns that effectively target and engage audiences.

Brand Development: Experience in developing brand identities from conception to market introduction, ensuring strong market presence.

Digital & Content Creation

Graphic Design: Skilled in using Adobe Creative Cloud tools like Photoshop, Illustrator, and InDesign to create compelling visuals.

Video Production and Editing: Proficient in producing and editing video content that captures attention and communicates brand messages effectively.

Content Management: Experienced in managing content across multiple platforms to ensure consistent and impactful messaging.

Analytics & CRM

Marketing Metrics Analysis: Strong analytical skills in evaluating marketing metrics to assess performance and strategic direction.

KPI Reporting: Experienced in developing and delivering detailed KPI reports to track progress and inform adjustments.

CRM Tools: Proficient with CRM software including HubSpot, MailChimp, and Zenoti, enhancing customer relationships through targeted marketing strategies.

Leadership & Team Management

Team Leadership: Demonstrated leadership in guiding marketing teams towards achieving business goals.

Training and Development: Effective in training and mentoring team members, enhancing their skills and contributions to the team.

Project Management: Adept at managing multiple projects simultaneously, ensuring timely completion and quality outcomes.

Communication

Public Speaking: Confident speaker, able to articulate complex concepts to diverse audiences.

Scriptwriting and Press Releases: Skilled in crafting engaging scripts and press releases that convey key messages and attract media attention.

Blog Writing and Digital Copywriting: Proficient in creating compelling blog content and digital copy that engages and converts audiences.

Technical Proficiency

IBM SPSS Statistics: Knowledgeable in statistical analysis using IBM SPSS, aiding in data-driven decision-making.

Project Coordination Tools: Proficient with tools like Trello for project tracking and coordination.

Video Conferencing: Experienced in managing the backend of platforms like Zoom to facilitate effective virtual communications.

Social Media Scheduling Platforms: Skilled in using platforms such as SOCI, Later, Hootsuite, and Sprout Social to schedule and optimize social media content.

INTERNSHIPS

VIDEO ACTIVISM

MAY 2017- AUGUST 2017

Old City, Jerusalem, Israel

Oversaw all film production, viral marketing, and digital reporting.
Produced and edited three original films around Israel, human rights issues, and high-attention news.
Partnered with organizations such as StandWithUs, CAMERA, JerusalemU, LAVI, Israel Video Network and more.

M&C COMMUNICATIONS

OCTOBER 2016- MAY 2017

Denver, Colorado

Public Relations and Videography Internship

Optimized effective social media engagements and other

marketing tactics, researching, and fact-checking.

Composed press releases, organized media events and

generated publicity for companies such as, Monarch Black Hawk Casino, Rocky Ford Growers Association,
and more.
Supervisor- Sarah Beatty: sarah@mandccommunications.com

COLLEGE BROADCASTERS, INC.
1st PLACE BEST LIVE PRODUCTION

November 2nd, 2017

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

August 2016- Present

SOCIETY OF PROFESSIONAL JOURNALISTS